Guard Rice is one of the premier flagships of the prestigious and economically sound Guard Group. Our origins date back to 1948, born from an idea of industrial excellence. Today, Guard Group is recognized for its diversified strength and substantial presence across manufacturing, auto parts and accessories, automotive lubricants, food and agriculture, and innovative agricultural research and development.
In 1989, we set a new industry standard by launching Guard Rice. We disrupted the status quo by becoming the first private sector company to establish an in-house Rice Research and Development (R&D) facility. Since then, our journey has featured notable innovations and exponential growth.
Our
Process
From research facility to family table — this is the process behind Har Dana Zindagi.
1. Research & Development
Every grain begins in our lab — Pakistan’s first private-sector Rice R&D facility, refining varieties for purity, aroma, and yield before they ever touch soil.
2. Quality Seed
Only the finest, research-approved seed makes it to the field — the foundation of every grain’s length, aroma, and taste.
3. Crop
Nurtured across Punjab’s fertile rice belt, in partnership with growers who share our standard for excellence at every harvest.
4. Milling & Processing
Precision-milled and multi-stage graded, each grain is refined to meet the exacting quality Guard Rice is known for.
5. To Your Table
Packed with care and delivered across 30+ countries — carrying the promise of Har Dana Zindagi, home and abroad.
Explore Guard
Rice Range
From the longest basmati grain to everyday kitchen routine, every product in the Guard Rice Range is grown, milled, and graded to one standard — ours. A decade of research, one promise: quality you can taste in every grain.
Bring the Aroma Home
Great rice deserves a great recipe. Every grain in the Guard Rice Range is grown and milled to hold its aroma through the cook — so whether it’s a slow-simmered biryani, a fragrant pulao, or a simple pot of steamed rice, what reaches your table is exactly what left our fields: rich, aromatic, and full of flavour. Explore recipes crafted especially for Guard Rice, and taste the difference research-backed quality makes — one plate at a time.
Export in 30+ Countries
One Standard of Quality
Since 1989, Guard Rice has carried the taste of Pakistan’s finest basmati to kitchens across the globe. From the Gulf to Europe, North America to the Far East, our grain has earned its place on tables in over 30 countries — a trust built one shipment, one harvest, one relationship at a time. Wherever it travels, Guard Rice arrives holding the same aroma, purity, and quality it left home with.
Canada
USA
New Zealand
Australia
Japan
Hong Kong
Philippines
Singapore
China
Sri Lanka
Mauritius
Zambia
Oman
Kenya
Lebanon
Qatar
Bahrain
Egypt
Syria
Iran
Switzerland
Austria
Germany
Spain
France
England
Belgium
Denmark
Norway
Sweden