Guard Rice pioneered the introduction of packaged and branded rice in Pakistan. Today it is Pakistan's only national brand with a distribution network covering all major cities of the country, as well as Modern Trade outlets like METRO, MAKRO, HYPERSTAR and canteen store department (CSD) a chain of department stores owned by the Pakistan Army.Guard Rice also caters to the Hotel and Restaurant trade, selected as official supplier by all major hotel chains based pure on product quality.